This blog is fairly new, less than a year old but traffic to my site has increased by leaps and bounds as of the past few weeks and I can mostly thank Pinterest and all the great pinners out there for that.
I have a recipe that had initially been pinned in February of this year and had maybe been repinned 100 times but for some reason in the past few weeks it shot up to 10,000 pins!!! Here is a link to that post if you are interested. That one pin has increased traffic to my site tremendously. I wish I knew what drew the interest to this pin. Was it a person or a business that repinned it with a lot of followers? Was is because it is a soup recipe and the upcoming Fall season? I have no idea but I do know Pinterest is driving the traffic.
Thank you pinners and thank you Pinterest!
Think about what attracts you to a pin. What compels you to repin something? Pins first of all attracts you visually, secondly the description of the pin.
A few things can greatly increase the pinablity of your blog post the most important:
- A clear in focus photo (here is a link to an Ebook on Food photography even if you don’t blog about food this book will help tremendously to improve your photography skills)
- A descriptive graphic
- A great description of what they will find when they click on the Pin. Don’t give all the information, just enough to grab their attention and click on over to your blog to read more.
Some other suggestions:
Add your web address to your pin: Remember to be sure and add your website address on the photo or graphic. In case for some reason the Pinterest link is broken (heaven forbid) or the photo is used as on another blog your site will be credited with the photo and the pinner will have the information to find your blog in the future.
Network with other bloggers. If you have 100 followers and you network with other bloggers, one has 200 followers and the other has 300 followers and they repin your pin the visibility of your pin has increased by 5 times right out of the gate. (If you are a blogger, shoot me an email email@example.com I have some networking information for you.)
You can pin your own posts: On Pinterest you can promote your own posts by pinning them initially. Remember to keep that number a very low ratio of your pins.
Add a call to action in your description: Such as click to find more information. Descriptions can always be changed by the pinner but 98% I never change it, I just repin.
Add a Follow Me On Pinterest Button: Make sure you have a button on your site so that your readers can follow you easily. The best placement for this is in the header, or the top right sidebar along with your other social icons or you can add one right into the post.
Add a plugin: Add a plugin so that the reader can easily repin your post. My favorite plugin is “Pinterest “Pin It” Button “ it allows you to set the photo and description you want repinned and keeps count of the number of times a pin has been pinned.
Review your blog: If you are an older blog and created posts prior to Pinterest. Go back and review each post. Add pinnable photos and graphics then promote them on Pinterest. Just because it’s an older post doesn’t mean it’s not pinnable to or of interest to pinners.
Time of Day: Pinterest is busy in the early morning but busiest in the evening. I would be my estimate to get the most visibility of a pin or repin would begin around 6 PM Eastern Time with a peak around 8-12 PM Eastern, taking other time zones into consideration.
Seasonal: This goes back to the Review you blog section above. If you have been blogging more than a year or so go back and review your blog and pin seasonal posts a month or more in advance of the season or holiday. Halloween is over 2 months away but many Halloween pins are popular right now.